Happy NYE everyone!
Not sure if this is interesting or not but I was able to pull this together pretty quickly. I looked at my CTIA schedules for the past few years and graphed some data around the parties that I was invited to – I was curious to see if there were any trend lines and/or anything that may have pointed to the recession. FYI, CTIA attendance last year was down approximately 20% but the number of exhibitors held strong.
This first graph shows the total number of parties I was invited to – nothing too exciting there. I also graphed the number of parties that were actual parties as opposed to events organized by press, organizations etc – I figured this may more accurately represent party budgets at each of these events. The party count has remained fairly constant…
This second graph shows who is throwing the parties. The infrastructure category includes aggregators which almost always seem to throw parties (makes sense). I bundled mobile advertising into marketing, I was expecting that group to continue to grow but interesting to see it went to dead zero in the Fall of 09 (or they didn’t want to invite me 🙂 – possibly because of the ad recession, they became much more exclusive with their invites. Content companies continue to hold strong although the mix has definitely changed (not represented in the graph). Less ringtone companies and more software companies. It also seems press / org events have grown – that doesn’t surprise me since these are cheaper to host and are probably mostly gatherings.
This last graph is very telling and shows how most companies have only thrown one CTIA party. I would imagine this is because it was their launch party and/or they couldn’t justify the ROI on throwing any additional parties. Only 2 have thrown 6 parties in the past 4 years which is almost every CTIA event.
Anyways, this is very unscientific and only represents parties that I was invited to at CTIA – please comment if you see any other interesting trends from these graphs.