Mobile Taking a Cue From the Travel Industry

Just finished a week at CES – I’m exhausted! On Wed, I attended the ATT Developer Event. One of the first announcements of the day besides BREW which I found amusing was that ATT was now working with Orange and America Movil. The specifics were not clear but basically if you submit an app in the ATT app store, you could seamlessly submit it to Orange and America Movil (and vice-versa). In addition, the dev programs and other tools etc would be merged – it was the beginning of a tighter partnership. As I was listening to this announcement, I was thinking Travel Reward Programs – not that this is the first instance of a set of operators working together but the way it sounded, I wouldn’t be surprised if your ATT or Orange etc subscription entitles you to receive special cross-operator benefits – this is definitely coming.

Later that the day, we had our next instance of the classic “timeshare presentation”. We sat through a presentation and we got a free phone – this seems to be the trend at many of the recent developer events I have attended. It’s only a matter of time before they’ll not less us watch the presentation because of some screening (ie when real timeshares don’t let you participate because your wife isn’t with you, ha!).

Next comes an Orbitz like model for voice and data πŸ™‚ Not just discounted minutes when it’s off-peak (some operators already do that) but pricing that is determined in real-time, an operator as a service (SAAS) – now that would be amazing.

Author: mobileraj


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