In-Door Mapping

First, sorry for the slow past 2 months, I’ve been heads-down working on some new mobile enterprise stuff as an EIR at SRI. If you want to trade some notes on enterprise, feel free to give me a ping.

Second, I had recently moderated a WCA panel on in-door mapping. Fascinating discussion from all different angles and I thought to best explain what I learned was in the table below. Note, I’m definitely not an expert in this area and so feel free to comment if I made any errors and/or I am missing any important data.

[table id=3 /]

Not talked about in the table (but only alluded to) is business models. Out-door is clearly monetizing local search but in-door is still unclear? On the panel, this was the one question along with clever tricks for in-door positioning that nobody opted to answer 🙂

Update: Just saw this partial video of the WCA event posted on YouTube: